Our Story

Sweetie Pie Jewelry: Southern charm meets city chic – this perfect combination results in jewelry that transcends the everyday accessory with a fabulous price to boot.

Raised in Chicago, Dana Carvalho knew early on that creating special baubles was a passion. When her daughter left for college, she refilled the nest with a baby pug she affectionately called “Sweetie Pie”. With her early love of metal-smithing, painting, creating art, she began producing some of the brand’s first pieces, which were quickly snapped up by local boutiques and soon after, began to cultivate a celebrity following including Kelly Ripa and Gossip Girl.

All of Sweetie Pie’s materials are hand picked and brought to life by Dana’s ability to look at a cluster of metals and gems and visualize the stunning final product. Each piece is hand made, many from vintage finds during Dana’s travels, resulting in unique and limited edition pieces.

Sweetie Pie strives to create wearable art that gives women the power to express their individual style through jewelry From everyday classics to fresh and edgy creations, this jewelry collection offers something special for every woman, every occasion and at price points that even the most frugal fashionista will love.